Business
The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’
For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising…
Tag
Marketing
Business
Variety’s Entertainment Marketing Summit Takeaways: How to Activate Fandoms, Engage with the Creator Economy and Reach Gen Z Consumers
On Thursday, Variety’s Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film,…
Business
Mobile Marketing: Text Your Way to Profits
Mobile marketing is changing the way businesses connect with their customers. With more people using their phones for everything from…
Business
The Guerrilla Marketing Campaign Against Elon Musk
Perhaps you’re an American waiting at a bus stop, in a country not your own, ruminating on the limits of democracy at home. A bus passes,…
Business
Current Entrepreneurial Marketing: What’s Working Now
Small business owners are seeking low-budget yet effective marketing strategies. The idea is to spend as little as possible for the most…
Business
Brioni Names Flavio Cerbone Chief Marketing Officer
NEW AT BRIONI: Brioni has named Flavio Cerbone the brand’s chief marketing officer. He will report to chief executive officer Mehdi…
Business
Shondaland Promotes Three Execs As It Expands Communications/Marketing, Consumer Products, Digital Marketing Footprints
Billboard Women in Music 2025 Shondaland has promoted three executives to expanded roles as it aims to grow its communications/marketing,…
Culture
Amanda Seyfried Says ‘Jennifer’s Body’ Was a ‘Perfect Movie’ Ruined by Marketing that ‘Sucked’: ‘The Marketing Team Cheapened It’
Even Amanda Seyfried agrees “Jennifer’s Body” deserved better marketing. Seyfried, who starred as Needy Lesnicki in Karyn Kusama’s 2009…
Business
Puma Is Doubling Down on Marketing: Inside Its ‘Go Wild’ Campaign
When it comes to advertising, Puma has opened up its wallet. Puma revealed on Thursday, “Go Wild,” a global campaign that the athletic…
Business
Capri Holdings Investor Day: Talk Centers on Product Innovation, Impact Marketing, Right-sizing Retail Fleet
Capri Holdings Inc. is looking to restore growth in all three of its luxury brands — Michael Kors, Versace and Jimmy Choo — with an…
Business
Text Marketing: Mobile Money or Major Fail?
Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better than some of…
Business
MTV’s Johnny Bananas Denies Sending Gorilla Emoji to ‘Big Brother’ Winner Taylor Hale, Considering Legal Action Against Marketing Team: ‘I Do Not Take This Situation Lightly’
Johnny “Bananas” Devenanzio, best known for competing on two dozen seasons of MTV’s “The Challenge,” is under fire for a message posted on…
Business
DXL Enhances Marketing Capabilities by Consolidating Technology With Bluecore
Destination XL Group Inc. said it has expanded its partnership with Bluecore, making the tech company the sole vendor for identification,…
Culture
Brazilian Pop Star Anitta Kicks Off True Religion’s New Marketing Platform
True Religion has tapped Brazilian pop star Anitta to kick off its new marketing platform, called “Own Your True.” “Anitta isn’t afraid to…
Lifestyle
The Edit Ldn Founder Moses Rashid Named Topshop Global Marketing Director
LONDON – Moses Rashid, founder of the rare sneaker resale platform The Edit Ldn, has joined Asos as global marketing director for Topshop…
Business
Jaume Ros Uses This Cold Email Marketing Strategy
The digital marketing landscape has undergone significant changes, particularly in how businesses leverage artificial intelligence and…
Business
Marketing Executive Txampi Diz to Exit Casablanca Paris
MOVING ON: Txampi Diz is to leave his role as chief marketing officer at Casablanca Paris to pursue other opportunities, WWD has learned.…
Lifestyle
Pantone's 2025 Color of the Year is all about "comfort"
"Mocha Mousse" was announced as the Pantone Color of the Year for 2025, and experts told Newsweek that the hue's familiarity encompasses…
Business
Rakuten starts marketing its third dollar bond offering of 2024
RAKUTEN Group started marketing its third US dollar bond of the year, seeking to take advantage of strong investor appetite for junk rated…
Business
Nestle to cut costs, boost marketing under new CEO
It aims to achieve cost savings of at least 2.5 billion Swiss francs by 2027, in addition to ongoing savings of around 1.2 billion Swiss…